About a year ago I became aware of the little bundle of energy known as Ayeeedubb in Charlotte’s Hip Hop Seen.
The local well known radio personality was popping up at events all over Charlotte.
On the surface she’s a sassy, street smart, larger than life persona.
But I had a feeling there was more to her than meets the eye.
Arranged by our mutual friend IV Montana, our meeting was bittersweet. The young lady I’d wanted to meet for so long was leaving town a couple of days later. Starting a new job and new life in South Bend Indiana.
Alex gained most of her following while in college. She was pursuing a degree in Biology Education and later a BA in Human Resources. But by night she was building a huge social media following.
She began taking newspaper and TV elective classes.
All this led to her internship at a local radio station.
And ‘Ayeeedubb’ was born.
After the internship ended she was sure she’d be offered a position at the station. But it didn’t happen. She was persistent and eventually landed a weekend gig.
Watching other people get favorable time slots and being passed over time after time was daunting.
She worked Part time for over three years. Taking on odd jobs and side hustles to get by.
But she never gave up. Rejection fueled her desire to succeed.
“God will give you the time….” she told me.
She hit a recent low when she was let go from the station she’d called home. The station all her social media followers helped build up due to her presence.
But she quickly realized her worth.
She went after her dream job. Charlotte’s loss is South Bend’s gain.
But I can still watch her latest #AwSnap video(I low key LOVE these) on her IG.
Her followers are still behind her 100%. And she’s gaining more each day.
She has a one year contract and considers this her ‘Growth Year’.
I see a lot of myself in Alex. Her determination inspires me.
She’s not just the Little Engine That Could.
She’s The Little Engine That Did.